SubscribeIn this exciting episode in the long-running soap opera that is Lee and Allan’s business life, Lee submits his PhD application and thanks Sallie Goetsch and Kami Huyse for their ideas; Lee will be researching the business PR opportunities of Second Life.
Allan extends warm congrats from the both of us to Shel & Neville (and CC Chapman and Joe Jaffe) on their crayon/SL venture.
Allan agrees with Lee [itself a scary thing - Ed.] that ‘one size fits all’ communications is — or at least should be — a thing of the past. “Integrated Marketing Communications (IMC) must go!” they both proclaim loudly from their nearest rooftop. All communicators, they reason, must recognise the mega trend to individualization and the death of market segmentation. Lee cross references his FIR report on the matter, which you can also listen to.
Allan rails against the stupidity of intranets that only allow one look-n-feel across all departments and sections, leading to navigation confusion. Both Allan and Lee agree [see? it happened again! This is a worrying trend - Ed.] that companies need to open themselves to the risk of letting individual departments shape their own internal messages.
On a completely different topic (money), Kami Huyse posted recently that she doesn’t agree with the concept of value-based pricing, citing Fleishman-Hillard and David Maister. Allan and Lee are fully into Value-Based fees, as long as the value is agreed up front, before the project begins. Allan & Lee welcome your views and comments — agree with Kami? Agree with them? Let them know…
Dave Briggs let the Cafe team know what he thought about Chat #20, which compels Allan to launch into some Trabant and Lada jokes (e.g. How do you double the value of a Lada?”). Dave, Allan and Lee rail against offline blog editors, making Lee wonder if Macromedia will launch a pro-level blog editor that will work seamlessly with their industry-standard html editor Dreamweaver.
All in all, 28 minutes of caffeine-fuelled hyperbole and satire, which you can either download and listen to right away, or else subscribe to via your rss podcatcher. And if you are an iTunes user, you can find our podcast on the iTunes Music Store (for free, of course!).
Disagree with Jenkins? Feel like hurling abuse at Hopkins? We welcome your comments! Drop your comments on the show blog, or even better send a Waxmail to ‘comments at commscafe dot com’.
Until next week: take it easy, take some risks, take your dogs for a walk.
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Heh, a good effort on the Lada joke. However, I challenge you not to be appalled by these efforts:
Q Why do ladas have a rear wash wipe ?
A To remove the flies that crash into them.
Q How do you double the value of a lada ?
A Fill the tank !
Q What do you call a lada with a sun roof ?
A A skip!
Q Why does a lada have a double rear window heater ?
A To keep everyones hands warm when they are pushing it !
BOOM BOOM!!!!! Be still my beating sides.
Actually have a more sensible comment which I’ll post later, after I’ve done my weekend jobs. In the meantime, keep up the good work, guys.
[…] As Allan Jenkins and I noted in a recent ‘Chat‘, the days of ‘one size fits all’ messages are gone (or at least should be). If you are not segmenting your audience and taking into account their different needs and message handling capabilities, you are wasting your employees’ time (and your own) by transmitting the wrong message in the wrong way. […]
[…] However, turning clients around who are used to receiving a ‘daily rate’ quote can be hard, sometimes very hard. In those instances I charge a daily rate. Allan Jenkins and I discussed this at length in a couple of our podcasts (here and here). […]